Lega del Filo d’Oro
Lega del Filo d’Oro, a campaign to celebrate sixty years of success
With a positive approach that, for the first time, highlights the supporters: the beating heart of the Foundation.
For the first time, donors become the main actors
Lega del Filo d’Oro introduces a new narrative: positive, engaging, and inspired by the joy behind its mission. In a significant shift of perspective, the communication moves away from traditional tones to celebrate those who truly make a difference: the donors.
Sixty years of tangible impact
When Lega del Filo d’Oro approached us to celebrate its 60th anniversary, we chose to turn the milestone into a story of actions rather than memories. This led to the concept: “Sixty years are not celebrated; they are made. Together,” shifting the focus from the past to the present and future, emphasizing the collective impact of those who support the Foundation.
Sixty years of solidarity and future
Disabilities were portrayed through the positive actions made possible by donations. The users of Lega del Filo d’Oro, even if deafblind, were able to “see” and “hear” what donors have done for them. This powerful and inclusive narrative highlighted the importance of continuous support and the transformative impact we can achieve together.
