OVS
'Making Progress' Series
A more personal (and unique) way to tell the story of a brand's commitment. This is how we turned the OVS Sustainability Reports into collector's items.
CHALLENGE - An out-of-the-ordinary publication
After winning the 2020 Sustainability Report Award from Corriere della Sera and Bologna Business School with OVS, we were on the hunt for a new brilliant creative idea for future reports. We thought: what if, instead of producing a standard Responsibility Report, we crafted an actual editorial series to inspire readers with the journey of OVS's commitment?
IDEA - The OVS Sustainability Trilogy
That's how 'Making Progress' came to be - the collection of OVS Impact Reports published between 2021 and 2023. Three standalone volumes, three international illustrators, and one overarching concept that traces OVS's path toward a more sustainable and fair future for fashion. But above all, three beautiful illustrated volumes designed to captivate and inspire. Each illustration in the series emerged from an intensive creative collaboration with the featured artists: Michael Parkin, Elisa Falchini, and Stefano Marra. Honoring each artist's unique vision, we depicted OVS's commitment from fresh and unexpected perspectives - infusing institutional communication with imagination and playfulness.
IMPACT - Making progress in branding, too
For three years running, Arkage spearheaded the creative concept, handpicked the illustrators, and managed everything from graphic design to the printing process. We turned an ordinary sustainability report into a powerful brand asset - one that inspired stakeholders and set a new creative standard in the industry.
