Ray-Ban
Change Collection
The first eyewear frames that change color with light, showcased through a dynamic landing page tailor-made for Ray-Ban.
Ray-Ban's first light-responsive frame
For the launch of Ray-Ban's innovative color-changing eyewear, the brand needed a captivating and informative landing page. Accessible via an in-store QR code, the page had to engage customers and clearly showcase the cutting-edge technology—even without any campaign visuals at our disposal.
Introducing Change, in Perfect Sync with Light
We designed a landing page that not only informs but sells. The result is an adaptable landing page that mirrors Change technology's innovation, offering a dynamic user experience. Through interactive modules, customers can "design" their own Change eyewear and watch in real-time as the frames and Transitions® lenses respond to light, shifting colors before their eyes.
Change it up
The landing page was showcased at international events worldwide, perfectly meeting the client's expectations. It successfully eliminated the need for any campaign shots for the launch, demonstrating the effectiveness and appeal of the innovative technology.
